MOC Builder Wiki

Step: Where to sell

Selling on a Marketplace vs Running Your Own Shop

Your own site versus listing on OpenStuds. Plain language, both sides.

1
Your own website or shop

Upside: You own the brand, the URL, and how you talk to buyers. You can sell other stuff next to instructions or run very specific promos. If you already run payments and tax for another business, one stack can be nice.

Downside: Traffic is on you (SEO, ads, social). You handle payments, refunds, chargebacks, tax paperwork, and every support email. Piracy and leaked files are harder to spot without tools. When the checkout breaks at midnight, that’s your night too.

2
Listing on OpenStuds

Upside: People already show up here to look for MOCs. Product pages, checkout, and payouts are built for digital instructions; you onboard through Stripe on your profile. More time building, less time wiring a cart. Fees are spelled out in our commission model. We also offer a piracy scanner to help you watch for copies, on top of how the site handles abuse.

Downside: The platform takes a cut. In exchange you get distribution, ops you didn’t have to build, and buyers who trust the site. Your “store” is a product page inside a big catalog, not a fully custom site.

3
Who OpenStuds tends to suit
If you want reach but don’t want to run a whole web shop, a marketplace is usually faster: less plumbing, fewer “did I set up tax right?” panics, and customers who are already hunting for instructions. Your own shop still fits if you’re all-in on a personal brand or weird fulfillment. Plenty of people try both over the years.
4
Ready to list
Prep files with XML & instructions, then upload your MOC. More on the selling idea in Selling MOCs.
Next step

How this site relates to BrickVault: OpenStuds & BrickVault .

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